Conversation Class Lesson Summary


Language Resident Name: Charlotte Eisenblaetter


Day and Date: Tuesday, 8 September


Language and Level (intermediate or advanced class): German advanced


Class theme/topics discussed: Commercial language and commercials in general


Goal of the class: Understand and analyze German TV commercial spots


How did you structure the class?


First activity: Smalltalk with my two students, telling them some German commercial slogans and see if they recognize them (5 minutes)


Second Activity: I showed several German commercial TV spots on Youtube (Bueno chocolate bar, Krombacher, Warsteiner, Ritter Sport chocolate, Edeka… and asked them to identify adjectives used in the commercial and special strategies of the companies to make their product look good. (20 minutes)


Second activity: I gave them three objects from my apartment (instant coffee, shampoo) etc. and asked them to make up an advertising for one of them. (5 minutes)


Third activity: I asked them general questions about their opinion on commercials, whether they pay attention to commercials, whether they think that commercials help people make decisions and we talked about various topics until the end of the lesson. (30 minutes)


What technology, media or props did you use? (internet resources, playmobiles, handouts, etc.)


Wordlist on handout


Youtube videos, products from my apartment (instant coffee, shampoo, a cushion)


What worked well in this class? What did not work?


It was fun to watch the commercials and make fun about their strategies.


How could this class be improved/ modified?


Give some more theoretical input in form of a podcast to make the discussion a bit more profound (less superficial). I had planned to do this, but felt that it was more important to keep them talking.



If you have a more detailed lesson plan, please attach it below (OK to use target language for that). Please attach any handouts as well.

Lesson Plan Commercials