Commercials
How did you pick this theme or topic?
Commercials can be fun and get the students interested I think. Also, it’s a big part of culture since we see them every day in magazines, on tv, etc…
How did you present the material? (Handouts, group work, general discussion, student presentations, etc.)
General discussion
Work in pairs
How did students react?
They reacted well. They had a lot of ideas about commercials they liked, and they even showed me some on youtube, then we talked about them, etc… I didn’t have time to do the last activity I had planned.
Did they engage with each other and you?
Yes, some were very talkative and participated actively in the conversation, some others were less talkative but still interested.
What materials or media did you use? (articles, satellite tv, digital projector, etc.)
Videos on youtube
Please attach a copy.
Below is the plan I had with me in class
Would you recommend this activity for a future class?
Yes! It worked well.
1/25 Advanced
1) warm up : weekend – 5 mn
2) tongue twister – 5 min
⇒ le chasseur fait sécher les chaussettes de l’archiduchesse sur une souche sèche
3) Commercials on youtube
• Questions – 10 min
What is the purpose of a commercial? Where do we find them? Do you like them? Why? Can they be shocking? Examples? What make a commercial successful? Superbowl?
• Commercials on youtube – 10 min
• Orangina debbouze
• Renault lapins cretins
• Spontex
• Évian
• Iphone
•
⇒ what’s going on? Purpose? Why this setting/characters…? Comical, philosophical, etc…? Does it work?
4) Creation of a commercial
– They are 2 or 3 and have to choose an object or clothe or whatever they want and create some kind of advertisement for it – 20 min
– They have to present it to the class
– They discuss which one is the most successful